Corporate History

2009

  • 9/2009: the concept of an edutainment center with the brand called tiNiWorld was pioneered and first time introduced to the families & kids at Eden Mall – 106 Nguyen Hue Street, District 1, Ho Chi Minh city
  • 12/2009: CSR is the most important thing to founders, the Charity Foundation was established at early stage called “tiNi Share” with the first activity was “Sharing tree” during Xmas at Eden Mall.
  • 2010: tiNiWorld had put the first foot-print in Ha Noi market at Syrena Tower,  51 Xuân Diệu, Tây Hồ and was welcomed by all kids and parents there.

2010

2011

  • 2011: Expand the tiNiWorld edutainment center concept nationwide across primary and provincial cities such as Ho CHi Minh, Hanoi, Can Tho, Buôn Mê Thuột, Hai Phong…
  • 2012:  tiNiWorld chain has marked 15 locations nation-wide, covering across 10 cities and has  “Delivered Smiles” to over 1 million customers throughout Vietnam.

2012

2013

  • 10/2013: N Kid Group acquired Phuong Nga Toys Ltd, which owned the exclusive distribution rights for Mattel, opened a new opportunity in distribution business in Vietnam. We continued to grow the product portfolio to a wide range of branded for both  toy and baby segment in order to offer a better variety to customers. Nowadays, customers can find PNC Toys products (branch company of N Kid Group)  in over 2,000 outlets nationwide.
  • Achieving international standard of safety and cleanliness for tiNiWorld chain, N Kid Group has an honor to  join IAAPA (International Association of Amusement Parks and Attractions)
  • Over 5 years, N KID Group was proud to “Delivering Smiles” to over 5 millions kids and families who has come to play and have fun at tiNiWorld

2014

2015

  • 9/2015: 9/2015: started to build and rollout Toyland and Babyland retail network which was the 3rd pillar of the kid platform strategy . Only after 1 year, there were a total of 20 retail locations and expanding rapidly.
  • 11/2015: N Kid Group has received Brass Ring Award from IAPPA – an Award for which Attraction company that has the best performance in Excellence Training
  • 11/2016: N KID Group welcomed the strategic investor – Standard Chartered Private Equity with 40 millions dollars  – to come in a series A round of financing to usher in the next stage of growth and development.
  • By the end of 2016, there were total over 2000 team members called “Nkidders” worked at N Kid Group.

2016

2017

  • 4/2017: Sign strategic partnership contract with Disney to become one of officially Disney  licensee in Vietnam market
  • 8/2017 : Win the M&A award “Top 50 Best Deal of the Year 2016-2017” which host and chosen by Vietnam M&A Forum
  • Launching a new retail model – brand tiNiStore. This is a transformation and innovation from the Toyland system with the desire to bring more diverse products, not only toys but also daily products for children, along with a unique and fun shopping experience.

2018

2019

  • 2019 is a milestone marking the 10-year journey of the establishment and development of tiNi brand. N KID Company is constantly innovating and developing business ideas to bring more services and products to children in the Vietnamese market. More specifically, in this 2019, N KID Group has launched the Vietnamese toy brand TINITOY to serve the needs of safe and reasonably priced toys for Vietnamese families.
  • 2020 makes a milestone with the outstanding development of tiNi App. With the aim to be a super app, tiNi App is integrated with new features that thrive great uyility customer engagement.
  • In this year, Nkid continued to lauch a private e-commerce platform – www.tinistore.com, where customers can find and shop all the trending and well branding toys as well as stuffs for kids.

2020

2021

  • In 2021, we experienced a robust resurgence in online business after a period of hiatus.Our ‘Magic Key’ package was met with an enthusiastic reception from our valued customers
  • 2022 marked a strong comeback for tiNi, seen as a stepping stone for breakthroughs in the new phase.Carter’s – the number one children’s fashion brand in the US – officially became an exclusive brand at Nkid and launched in the Vietnamese market, marking a new step forward in Nkid’s retail sector.

2022

2023

  • 2023, Officially opened new tiNiWorld location at 93-95 Nguyen Thi Thap, District 7, introducing a unique Eat-Shop-Play model that integrates educational entertainment, children’s shopping, and restaurant-standard dining experiences. This expansion reaffirms tiNi’s commitment to broadening its ecosystem and enhancing the overall experience for the entire family.
  • 2024, tiNiWorld elevated the culinary experience for the whole family by proudly launching a restaurant-standard menu system nationwide. Featuring a diverse range of delectable dishes from Asian to European cuisines, we are committed to delivering premium-quality meals, transforming every moment at tiNiWorld into a complete and high-end dining experience for parents and children

2024

2025

  • In 2025, we’re excited to launch the new tiNiZen Membership Program, packed with exciting benefits, including a daily admission discount of up to 25%. Simultaneously, we’re enhancing your overall experience with a versatile tiNi App and a faster, more convenient sales system